Supertext translator reaches the GenAI Zürich Award finals

The adaptive, sovereign AI translator with human experts built in has reached the prestigious award finals on 1 April in the ‘Rising Innovators’ category.

The GenAI Zürich Award honours teams and organisations that have achieved exceptional innovation in GenAI – whether through transformative business applications or impactful societal use cases. Supertext, the Swiss specialist for secure and adaptive language AI, has been nominated in the ‘Rising Innovators’ category, which recognises early and fast-growing teams pushing the boundaries of what’s possible with generative AI.

Samuel Läubli, Supertext’s CEO, will now be pitching its one-of-a-kind translation solution at GenAI Zürich, the European Summit on Applied Generative AI, on 1 April.

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Businesses worldwide spend USD 31.7 billion on translation every year, whether that’s fully AI-driven or reviewed by professionals. While AI tools keep getting better, a fundamental issue remains: no non-human system will ever be able to certify correctness. Professional translators, on the other hand, are often simply too slow and expensive. The result for most businesses: outsourced processes with 17 different vendors, uncertain data protection, manual corrections and no continuous adaptation of the underlying language models to their use case.

Launched in February 2025, the Supertext translator aims to solve one of the biggest operational business problems end-to-end. The system is based on enterprise-grade, sovereign LLMs hosted on Supertext’s own Swiss servers or on infrastructure of the customer’s choice. It also seamlessly integrates more than 3,000 experienced human linguists with its Verification feature. This lets users have important translations reviewed by professionals within 8 minutes – all while tailoring their custom translation model to their individual use cases in the process. This makes the system more precise and productive every day.

Supertext’s enterprise clients see up to a 90% increase in ready-to-publish AI output, 93% faster turnaround for professionally verified translations and a 64% reduction in overall translation spend. The solution is in production today at 1,500 businesses, including Swiss Life, AXA and SBB – even for Swiss German and Romansh.