Diego Mosca
June 10, 2024
AI translation, professional translation, transcreation – which service is right for me?
From creative poster campaigns to official contracts, plenty of different texts need translating, and the range of professional translation options on offer is just as broad. But which service is right for your text type?
All roads may lead to Rome (or in our case, to more than a hundred other capital cities as well), but that doesn’t mean every one is right for you. To pick the correct translation service, you’ll need to consider your text type and what you aim to achieve with it.
AI translation
Machine translation for texts with a limited reach – with accuracy guaranteed right away thanks to professional Verification at the push of a button
AI translation is simple, fast and constantly improving. Our in-house LLM-based systems even outperformed industry giant DeepL in three out of four languages in the latest blind test. But even in the age of AI, there are some things that only human experts can do – like guaranteeing the accuracy of a translation. For important texts, Supertext connects you with over 3,000 experienced translators and cultural experts immediately. A professional checks the automatic output for grammar, spelling and content accuracy and corrects it where necessary. You will receive a guaranteed error-free text back – reliable, affordable and ready in minutes instead of hours.
Learn more about Verification at the push of a button
Translation BASIC
Simple translation for general texts
The name says it all: you will receive a fluent AI translation, fully reviewed by a professional translator, that accurately conveys the content and adheres to your terminology, but doesn’t get creative with the style. This service is your reliable standard for general texts without specific technical terms or a need for research. Straightforward and accurate.
Translation PREMIUM
Specialist translation for demanding content where every word counts (contracts, policies, industry-specific texts, etc.)
Translation PREMIUM offers the greatest possible accuracy. Accuracy and consistency are key in areas with specialist terminology such as medicine, insurance, law and finance, as mistakes here can quickly have serious consequences. Specialist translators in these areas not only know both languages inside and out, but also have extensive knowledge of the subject area and the underlying vocabulary. Where appropriate, they use advanced AI translation solutions as a starting point.
For maximum precision, each translation is then reviewed by a second linguist (two-phase principle). You receive a text that reads well and meets even the strictest specialist requirements. Polished and precise.
Translation CREATIVE
Marketing translation / Transcreation for creative content (slogans, campaigns, newsletters, etc.)
This is our creative, culturally adept translation service. A specialised translator conveys the text’s core message in the new language, adapting it to the culture, traditions and habits of the target market. While the new text may be far removed from the original, it’s always created with the goal of winning the hearts of audiences abroad. This service is particularly in demand among marketing professionals, who require translators with both a finely tuned ear for the linguistic qualities of the source and target languages, and an in-depth understanding of both cultures.
Transcreation also includes a review by a second linguist. The result is a new text that is optimally adapted to the target audience. Beautifully written and culturally relevant.
Still unsure which service to choose? We’re happy to help.
