Blog

April 2, 2026 | Fabio Schmuki

Supertext translator wins the GenAI Zürich Award 2026

The adaptive, sovereign AI translator with human experts built in has won the prestigious award finals on 1 April in the ‘Community Spotlight’ category.

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Insights

June 25, 2024 | Fabio Schmuki

Translating more efficiently with adaptive AI – how tailor-made AI translation works

Automatic translators are practical and astonishingly accurate. But not all of them can be adapted to specific needs. We explain what the term “adaptive AI” means and how you can benefit from it.

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Insights

June 12, 2024 | Angela Lanza-Mariani

Translating ESG reports: ready to print in just three steps

With the EU’s new CSR Directive publishing a sustinability report – often in multiple languages – is now a must for many companies. So how can they best tackle this challenge?

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Insights

June 10, 2024 | Diego Mosca

AI translation, professional translation, transcreation – which service is right for me?

From creative poster campaigns to official contracts, plenty of different texts need translating, and the range of translation options on offer is just as broad. But which service is right for you?

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Insights

May 14, 2024 | Angela Lanza-Mariani

Multimedia localisation: why you need it and how to do it

What difference does multimedia localisation make? And what are the solutions for localizing different media formats? Let’s take a look at some famous examples from IKEA to H&M.

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Insights

May 12, 2024 | Fabian Dieziger

Annual reports made easy: the four steps to real success | Supertext blog

Corporate publishers have a duty to consider: how do you ensure that reporting texts convey the correct message? One example is the new international standard for plain language.

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Insights

May 8, 2024 | Simona Todesco

DeepL vs Google Translate vs ChatGPT vs Supertext

Google Translate and DeepL enjoy widespread use, and ChatGPT is also increasingly being utilised as a translation tool. So, can Supertext keep up with the big names?

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Insights

April 25, 2024 | Simona Todesco

Six DeepL alternatives for Switzerland

How do Google Translate and ChatGPT rate when compared directly with DeepL? And, even more importantly, what does our translation tool Supertext have to offer Swiss companies?

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Insights

March 7, 2024 | Angela Lanza-Mariani

Expanding into new markets: how to make the leap across linguistic divides

With the help of Mercedes-Benz and Kentucky Fried Chicken, we explain how a single translation can make or break your new venture.

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Insights

March 6, 2024 | Simona Todesco

Increase the efficiency of AI translation with these four tips

Supertext puts you in control of your translations. In four simple steps, we show you how AI Translation can be used efficiently.

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Insights

August 31, 2023 | Lucas Seiler

How specialised AI translation saves money

Your language, your style. With specialised AI translation, you get precise translations tailored to your requirements. The result? Minimal need for corrections and significant cost savings.

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Insights

June 2, 2023 | Angela Lanza-Mariani

Action hero: taking your CTAs global

An urgent “Act now!” or a restrained “Find out more”? It all depends on your target market.

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