Migros Bank communicates 35% more efficiently with Supertext AI translation

With over 70 branches across Switzerland, Migros Bank faces the challenge of ensuring uniform communication across several language regions and business areas. Language barriers can lead to misunderstandings and uncertainty, whether during consultations, when providing support to customers or in everyday discussions among coworkers. This problem requires quick and reliable solutions. Migros Bank wanted to establish an internal language services department to lay the groundwork for the implementation of modern AI-supported translation solutions.

Migros Bank wants to integrate AI translation into its workflows to ensure consistent communication across all languages. The focus was on ensuring the corporate identity across all business areas. At the same time, the workforce would be equipped with a simple and user-friendly tool that can access and replicate the company’s specific requirements at any time – for each individual translation.

Supertext was already actively involved in the development of Migros Bank’s in-house language centre. This selects appropriate tools and actively contributes professional translation data to help develop the company’s own AI translation. The first phase involved the creation of an AI translation model that will continue to align itself with the company’s specific linguistic direction. Subsequently, access to the AI solution was extended to all employees through a user-friendly interface.

With proven effect: a study conducted by Supertext confirms that the solution enabled an average productivity increase of 35% in the language services department. Employees throughout the company benefit from automated support that minimises misunderstandings and promotes service quality.