Professional services
Grover expands with comprehensive linguistic support from Supertext
KEY FIGURES
Grover rents out more than 5,000 different tech products to private and business customers.
>1 million devices in circulation (2023)
Expansion into markets such as the Netherlands, Spain, and the US since 2020
>20 language professionals working on Grover projects, including directly in the design tool Figma
Support in 4 languages with >500 orders (2021-2023)
Content writing and translation for everything from app texts and product descriptions to legal documents
BACKGROUND
From start-up to unicorn
The Berlin-based company Grover allows users to rent tech products such as smartphones, VR headsets and projectors instead of buying them. This business model is easier on both the customer’s budget and the environment. In 2022, Grover achieved unicorn status with a valuation of over a billion dollars, and has since planned its international expansion.
AIM
International expansion with consistent brand communication
Grover aims to expand its services internationally, presenting a consistent and engaging brand voice in each market. This requires the adaptation of website content, app elements, product descriptions and marketing campaigns to the respective local conditions and languages.
SOLUTION
Perfectly translated thanks to Visual Context in Figma
Since summer 2021, Supertext has been supporting Grover with its international expansion in English, Dutch, Spanish and German. A team of over 20 specialists works on various projects, including content writing for blogs, product descriptions, legal translation and the adaptation of promotional campaigns. An integration with Grover’s design tool Figma helps Supertext ensure that all translations fit optimally into the layout and hit the desired tone of voice. Grover also relies on selected linguists with experience in UX projects.
App content from Grover in the final layout – before and after revision by Supertext
“By far the best translation partner I have worked with: lightning-fast project management, simple order processes and top quality in every language and for every touchpoint. After just a few weeks of working together, it was clear to us that we would consolidate all of our language services with Supertext, from legal documents to product and marketing texts.”
Günes Güler
Brand & Localization Manager
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