DERTOUR Suisse relies on Supertext AI translation for automated travel offer descriptions

The travel provider works with airlines, hotels and many other partners worldwide. The service descriptions provided by the suppliers come in various languages and formats and need to be immediately converted into multilingual, market-ready texts. DERTOUR’s aim: stylish, consolidated travel proposals for its customers, tailored to their preferred language in its local variant. Complexity is increased by the need to consistently use specific terminology and to shorten texts while maintaining markdown formatting.

DERTOUR Suisse was looking for a solution that:

• Automatically converts multilingual source texts into high-quality travel offers.
• Takes into account local language variants for Switzerland (German, French, Italian).
• Integrates the company’s own terminology and abbreviations into the output.
• Preserves markdown formatting and pre-defined character limits.

This solution would then be connected to several core systems through a seamless API interface to extend automation to all processes.

In December 2023, DERTOUR Suisse successfully implemented Supertext AI translation. The solution combines automated translations with company-specific adjustments. Service descriptions from various suppliers are first integrated into DERTOUR’s core systems via API and then combined into a single text. Our system then translates this into the language of the relevant customers and immediately places it on the booking platform or website.

The bonus: prior training allowed us to integrate tourism-specific terms into the AI models, ensuring that the desired terminology, syntax and text length requirements could be met precisely. The API integration ensures that the solution works across all relevant systems and fits seamlessly into existing processes.

For example, the airport codes HAM (Hamburg) and MAD (Madrid) won’t accidentally be translated as “ham” and “angry”. And the King Strip View room in Las Vegas won’t become the “Striptease King View”.